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Using Microsoft Accessibility Insights for Web Audits

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Wagner Matthias

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November 17, 2024

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Title: Using Microsoft Accessibility Insights for Web Audits


Introduction

Digital accessibility has become a critical pillar of modern website development and user experience. Ensuring that all users—regardless of ability—can navigate and interact with digital content isn't just a matter of ethics or best practice. It's increasingly an important step in aligning with international accessibility standards such as WCAG (Web Content Accessibility Guidelines), EN 301 549, and requirements set forth by laws like the ADA (Americans with Disabilities Act) and the European Accessibility Act (EAA).

To bridge the accessibility gap, developers, designers, and business owners often turn to tools that help identify and resolve accessibility barriers. One such powerful, open-source tool is Microsoft Accessibility Insights for Web. When paired with a business-friendly accessibility optimization platform like allyWay, organizations can solidify their accessibility efforts through automation, optimization, and ongoing support.

In this extensive guide, we'll explore how to use Accessibility Insights for Web to conduct audit reports, how it aligns with modern accessibility workflows, and how tools like allyWay can complement your audit strategy by streamlining and scaling the implementation of accessibility best practices.


What is Microsoft Accessibility Insights for Web?

Microsoft Accessibility Insights for Web is a free, open-source browser extension designed to help developers identify common accessibility issues. It's built on top of the open-source axe-core engine, and it works directly in Google Chrome and Microsoft Edge. This tool supports compliance efforts with WCAG guidelines by scanning web pages and highlighting areas that may create barriers for users with disabilities.

Key Features of Accessibility Insights for Web:

  • ✓ Fast scanning for accessibility issues via FastPass
  • ✓ Comprehensive assessments based on WCAG guidelines
  • ✓ Visualization tools (tab stops, landmarks, headings)
  • ✓ Snapshot capture for collaborative review
  • ✓ Integration with automation via axe-core

While incredibly useful, it's important to note that Microsoft Accessibility Insights should be viewed as a testing tool, not a compliance solution. It is designed to support audits but not automatically remediate issues or ensure legal conformity.


Benefits of Using Accessibility Insights for Web

Whether you're a developer testing daily builds or a digital manager conducting quarterly audits, Accessibility Insights can elevate your web accessibility strategy in several ways:

1. Enhance Development Workflow

By integrating directly into browsers, Accessibility Insights makes it easy for developers to test code in real-time. This reduces the likelihood of accessibility debt piling up throughout the production pipeline.

2. Human-Centric Issue Identification

The tool uses visual cues and annotations to help even non-developers understand the context of accessibility issues. This helps cross-functional teams collaborate on solutions.

3. Alignment with WCAG 2.1 Standards

Most automated results are framed around WCAG 2.1 Success Criteria, which helps align your site's accessibility posture with internationally recognized guidelines.

4. Foundation for Ongoing Compliance Efforts

Accessibility Insights can serve as the groundwork for more robust accessibility efforts, especially when paired with remediation strategies or platforms like allyWay, which help manage and implement iterative improvements over time.


How Accessibility Insights for Web Works

Using the tool begins with installing the browser extension. Once added to Chrome or Edge, you can audit any web page in seconds.

How to Use It:

  1. Open a Web Page
    Launch Chrome or Edge and navigate to the page you want to test.

  2. Launch the Extension
    Click the Accessibility Insights icon in your browser toolbar.

  3. Select Your Test Mode

    • FastPass: Quick automated checks and visualizations
    • Assessment: A comprehensive, manual-guided evaluation
  4. Review Results
    Issues will be listed alongside descriptive labels, severity, and links to WCAG criteria.

  5. Take Action
    Use the recommendations to remediate your code, reorganize content, or update attributes.


Limitations of Accessibility Insights for Web

Like any automated testing solution, Accessibility Insights can't do it all. It excels at surfacing common or machine-detectable issues. But:

  • ✓ It can't test keyboard focus order beyond visualization
  • ✓ It won't detect whether alt text is meaningful
  • ✓ It won't flag content-level problems like ambiguous link text
  • ✓ It can't ensure compatibility with assistive technologies like screen readers

This is where platforms like allyWay offer added value by going beyond test flags.


allyWay + Accessibility Insights: A Smarter Strategy

While Accessibility Insights serves as a foundational audit tool, allyWay operates as a scalable, time-saving accessibility platform designed for businesses, developers, and agencies looking to go a step further.

How allyWay Complements Accessibility Insights:

Capability Accessibility Insights allyWay
Finds accessibility issues ✓ ✓
Offers AI-powered full audits ✗ ✓
Automatically provides 30+ accessibility features ✗ ✓
Supports implementation at scale ✗ ✓
Offers 5 accessibility profiles ✗ ✓
Supports content in 35+ languages ✗ ✓
Works on both websites & web apps ✓ ✓

While Accessibility Insights can show you the way, allyWay helps you walk the path—reducing barriers, streamlining deployment of features, and continuously supporting your compliance journey.

✅ allyWay doesn’t replace manual testing or legal consultation, but it significantly supports accessibility workflows and reduces workload.


Real-World Use Case: Conducting an Accessibility Audit

Imagine you're an e-commerce retailer preparing your website for a holiday sales campaign. Here’s how you could structure a phased accessibility audit process:

Phase 1: Initial Scan with Accessibility Insights

  • Run FastPass on the landing pages and checkout flow.
  • Annotate key issues like missing alt text, ARIA misuse, and color contrast errors.
  • Share findings with design and development teams.

Phase 2: In-Depth Manual Review

  • Perform the Assessment feature in Accessibility Insights.
  • Validate interactive elements, tab navigation, and keyboard traps.
  • Document changes needed for focus management, content labeling, and announcements.

Phase 3: Implement allyWay

  • Install allyWay across your site to apply 30+ accessibility enhancements.
  • Activate the right accessibility profile for your user base (e.g., cognitive, motor, or visual support).
  • Localize accessibility features in one of 35+ supported languages.

Accessibility Optimization Made Practical

More than ever, businesses of all sizes are recognizing the benefit of digital inclusion—not just as a legal obligation, but a competitive advantage in the market. With tools like Accessibility Insights and platforms like allyWay, accessibility is no longer a distant goal, but a practical and actionable process.

Accessibility Features of allyWay:

Feature Description
Accessibility Profiles Preset options tailored for visual, motor, cognitive, and ADHD support
On-Page Text Customization Modify text size, spacing, alignment, and fonts
Screen Reader Optimization Enhances ARIA roles, landmarks, and label associations
Keyboard Navigation Tools Custom focus points, skip links, and tab order control
AI-powered Audit Real-time scans of accessibility gaps
Language Support Compatible with 35+ localized UI translations

Best Practices for Accessibility Audits

Audit tools alone won’t eliminate accessibility gaps. Here are industry best practices to guide your efforts from audit to remediation:

1. Use Multiple Tools

Combine Accessibility Insights with allyWay, browser dev tools, and manual screen reader testing for holistic results.

2. Prioritize Common Failures

Start with issues often flagged by audits:

  • Missing alt text
  • Low contrast text
  • Inaccessible forms
  • Missing labels
  • Keyboard traps

3. Include Real Users

If possible, include user testing with people who use assistive technologies. This offers insights no tool can replicate.

4. Create an Accessibility Roadmap

Break down improvements into sprints or release phases. allyWay helps you manage this by serving as your operational accessibility layer.

5. Train Your Team

Empower developers, designers, and content creators to recognize and prevent accessibility issues early.


FAQs: Accessibility Insights for Web + allyWay

Q: Is Microsoft Accessibility Insights enough for WCAG conformance?
A: No tool can guarantee conformance. Accessibility Insights supports testing, but full conformance involves manual reviews, user testing, and strategic remediation.

Q: Does allyWay automatically fix my website’s accessibility?
A: allyWay supports and enhances accessibility by providing 30+ features and AI-powered audit tools. However, it is not a replacement for human review or legal consultation.

Q: Can I use both tools together?
A: Yes! Use Accessibility Insights for auditing, and allyWay to apply and manage improvements ongoingly.

Q: How often should I perform audits?
A: Aim for at least quarterly or with every major release. Tools like allyWay can help maintain accessibility between audits with real-time scanning.

Q: What laws does allyWay help with?
A: allyWay supports efforts related to ADA, WCAG, EAA, and EN 301 549 standards. It reduces barriers and assists your broader accessibility strategy.


Conclusion: A Smarter Way to Achieve Accessibility

Achieving digital accessibility isn’t a one-time project—it’s an ongoing commitment. Microsoft’s Accessibility Insights for Web is a fantastic start for diagnosing compliance gaps and user barriers. But tools like allyWay offer the next stage of support by managing daily, dynamic accessibility needs across your site at scale.

Whether you're starting your first

This blog is for informational purposes only and does not constitute legal advice. We make no representations or warranties regarding the accuracy, completeness, or applicability of the content. Accessibility requirements may vary by jurisdiction and use case. To the extent permitted by law, we disclaim any liability arising from reliance on the information provided. 

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